Blu

Bluspace

[OBJECTIVE]
To develop a new brand that solves an existing problem. Bluspace is an ideological brand selling an idea of minimalism; a way of eschewing the non-essential stuff in order to focus on what is truly important.

[APPROACH]
The brand name was inspired by the name “Blu” and the word “space,” conveying the brand soul which is “giving more room for your freedom.” The choice of sans serif typeface pairing, the clean layout, and the geometric graphic elements shows the negative space and the simplicity of life which is what the brand is trying to communicate.

Link to Process Book

02_Van Left.jpg
boxes.jpg
services1.jpg
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5.jpg
2.jpg
Showcase_2.jpg
Showcase_1.jpg
GIF3.gif
poster-big.jpg
Mix-event_GIF.gif
04.2_Ticket.jpg
03_Badges.jpg
Flag_02.jpg
Screen2.jpg
board_people.jpg