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Lick-Wilmerding

[OBJECTIVE]
To reorganize the informational content and redesign a brand based on signage found in the neighborhood area. Lick-Wilmerding Kids Art Classes is a class in which kids to explore and express themselves through art.

[APPROACH]
The tasks are designing a logo, selecting typefaces choosing colors, and incorporating graphic elements to create a visual system for the brand. The project contains several deliverables including printed and digital forms. The use of primary colors is intended to captivate the audience. The bold rounded typeface gives the smooth and childlike sensation.

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