[OBJECTIVE] To design a set of packaging and a website for Peak. Peak is a new brand of energy gel. The client needs were to create a series of unique packaging and to show the essence of the brand. Peak is energetic, encouraging, and modern.
[APPROACH] This is a collaborative work with SYRUP.CO., LTD directed by Teerawut Palanchun. The arrow on the logo, the slanted line, the angled typography, and high contrast photography give the energetic sensibility which also conveys the brand's soul. The colors were chosen based on the flavors.